I'm in the process of designing a logo and I love what I do! I want to share some more points that will help you in your next logo design project.

I design in black and white first. I usually give you 5 or 6 different compositions of the logo but the first round of logo's are always without color. It is so important to create a strong black and white logo that can reproduce well in every media outlet. I like to go through the revision process to get to the final logo design while it is still black and white. Once you have decided on the final logo, I will add the color and give you several choices of color schemes to choose from for a final design. My deliverables for your final logo are files in black and white as well as full color, in several different file formats. THIS IS SO IMPORTANT! For example in traditonal media you will need your logo as vector art files. This is great for newspaper, magazines, printing of brochures and business cards, as well as letterhead, postcards and mailing pieces. Another form of branding that will utilize the vector files is screenprinting on Tshirts and corporate apparel. Let's not forget the promotional products, a wonderful branding option that will use these same files but usually in black and white since it's a screenprinting process and single color is most affordable and sometimes the only option. When we move into the online needs for your website and social media marketing, you will need flat files such as JPG's or PNG's and those also have to be formatted RGB (red, green, blue). They also should be a smaller file size vs. the vector files should be high resolution. So the bottom line here is, if you want to get the best logo design by a professional then make sure you get the deliverables. Before you hire your designer make sure they will be giving you all the files that are needed for your business to market traditionlly as well as online ~ my favorite :) ~

Susan M. Knorr, CAS